You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
Cons: The lengthy survey you must complete before you sign up.
It is 100s of questions long and asks many probing questions about religion and moral views.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.As a 5ft 9in glamorous cocktail type who says she hates bankers, she freely admits she’d have swiped right past him on Tinder or blocked him on Match – and he may well have done the same.The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.It seems unavoidable that if we have filters and tick-boxes for features and likes or dislikes, we could be cutting off literally thousands of potential suitors because of something we might have thought minor or irrelevant if we met in the flesh.And, by the way, the tick-box that chooses whether you’re shown people with children or not can have an even more dramatic result, with 90% of the people I asked (a straw poll of 10 in the office) saying they’d chosen not to be shown people with children.Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.With judgemental tick-boxes they would have filtered out the very person they are in love with now.