"The e Harmony skill for Alexa advises singles on matches who are compatible and sent messages," the dating app's CEO, Grant Langston, said in a statement, citing the opportunity for users to "surface pertinent information, like location and occupation, that some people might gloss over if they are just quickly swiping at attractive pictures."How does it work?“We thought a multi-channel Leap Day campaign featuring a real life story would be a fun way to showcase one of our successful couples and our point of difference,” said Tracy Kobzeff, senior director of acquisition and product marketing at e notifications as part of a marketing campaign was a new — and highly successful — tactic for e Harmony.for that, only one is compatible with the same voice-activated speaker you use to order holiday presents with free two-day shipping.Amazon is teaming up with online dating platform e Harmony to enable a new skill for its "Alexa" artificial intelligence voice-activated speaker: matchmaker.How they integrated it as part of their multi-channel marketing strategy holds some ideas for any brand.Here are three of the key strategies they used, and how they performed: In the U.
This was a 72% higher engagement rate than e Harmony’s average campaigns.
Or see what it would take to set up location-based push notifications?
Contact us anytime - we'd love to talk through your goals, and share use use cases, strategies and how-tos that can help you grow your business with mobile.
All of these can make dating -- often an ego-shattering minefield for those in perfect health -- even trickier.
"On bigger dating sites the competition is tremendous," says Jim Houran, Ph D, a clinical psychologist and columnist for Online Dating Magazine.