In 1948, Frederick Mellinger, founder of Frederick's of Hollywood, introduced the push-up bra, which made them look even larger. A refinement of the push-up concept that accented cleavage, Wonderbra tripled sales of push-up bras from less than 3 percent of the market to 10 percent. Surgeons now perform 317,000 boob jobs annually (vs. Plenty of Men Love Small Breasts But beyond augmentations, another reason explains more of the recent increase in average bra size—weight gain. As weight increases, so does breast size, and with one-third of American adults now considered overweight, many women’s breasts have grown heftier.Finally, since 1990, the average American bra size has increased from 34B to 36C. Meanwhile, flat-chested models dominate the fashion runways of Paris, Milan, and New York.Breast Size and Sexism Some evidence also suggests that oppressive attitudes toward women may play a role in men’s size preference.Recall the 361 Englishmen who considered women with medium-size breasts the most attractive.
When I got involved with women who were smart, kind, and fun, who could put up with me, and who were willing to remove their bras, I felt so grateful that I thoroughly enjoyed whatever fell out of them.Participants were self-selected and not representative, but the comments were all over the map.Some said they could feel attracted only to women with a specific endowment.Perhaps that’s pre-historic porn, or maybe it has to do with reproductive fitness.Just as any size penis can cause a pregnancy, all breasts can swell with milk and nurture infants.Finally, English and Malaysian researchers showed full-body photos of women to 361 men, who rated their attractiveness.The women with large breasts were not considered the most attractive.Poor men showed a significantly greater preference for large breasts than middle-class men, who in turn were more likely to prefer larger breasts than the wealthy men who had plenty of resources and didn’t “need” women with substantial fat reserves.(This may explain why the wealthiest men often fall for skinny models.) Then the researchers showed the photos to 66 Englishmen who were hungry and 58 others who’d just eaten.The first modern bra was patented in 1914—two handkerchiefs sewn together with straps made of ribbon.Soon after, padded bras appeared to make breasts look bigger.