Esham wished Bruce well and Bruce gave the rapper a copy of Dog Beats; this began the friendship and professional relationship between Psychopathic Records and Esham's label, Reel Life Productions.
In late 1991, the group had the problem of having spent more money on production than was covered by returns.
Violent J's daughter Ruby Bruce Lee presents the Humane Society benefit t-shirt and hoodies, in adult and kid sizes!
Help the Wicked Clowns FITEBACK against animal cruelty and rock fresh swag from a lil lette on a mission!
Seeing a need for a manager, Bruce's brother Robert recommended his friend and record store owner Alex Abbiss, who established the Psychopathic Records record label with the group in 1991.
Referring to local rapper Esham's horrorcore style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap.They were also unanimous in deciding not to rap openly about Satan, which Esham often did.Several names were considered before Bruce recalled his dream of a clown running around in Delray, which became the inspiration for the group's new name: Insane Clown Posse.According to Nielsen Sound Scan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007 Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically.The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas.While trying to get stations to play the single, Bruce learned that one of the stations he and Abbiss visited would be interviewing local rapper Esham, who Bruce considered to be a "superstar"; Bruce had recently begun to collect Esham's albums, as he had done with other local rappers; by the time he had discovered Esham, the rapper had released two full-length albums and three EPs.Bruce met Esham for the first time at the station and praised him.The Dark Carnival is elaborated through a series of stories called Joker's Cards, each of which offers a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all".The original lineup of Insane Clown Posse was John Utsler (John Kickjazz), Joe Bruce (Violent J) and Joey Utsler (Shaggy 2 Dope).Founded in Detroit in 1989, Insane Clown Posse performs a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances.The duo has earned two platinum and five gold albums.